Through studying the Medium of short films it is apparent it is a very niche market.meaning it is imperative that me and my group find the right target audience. With 90% of short films being made up by small non-funded film makers they try and hit hard hitting issues and social beliefs. The genre isn't meant to be an entertaining one but more of a thought provoking art form. The term 'Film buff' comes from critics who take notice of these short films and are seen as snobs, usually through stereotype.
Our film will be targeted towards a more mature audience and for either men or women, as we are looking to deal with a murder mystery and it can be quite a confusing topic. Our group is looking to re-define the medium of short film by adding a murder mystery element something, through research, hasn't been done before. Making our task of this demographic hard to forsee, but usual film buffs are 18-40 males and enjoy understanding world news and politics.
Are film "suspect" could catch the eye of all different types of lifestyle. We beilve we can target a wide range of audience's.
We think the spilt is 65% male and 35% women because are film is about murder and will be scary in parts of the film, and male's generaly go and see horror films more than women.
Social class B-C is what we are going to aim for because are film isnt what people with the class of A would go and see because of the blood, horror and the story line, soical class B is going to be are main audience with a few of C.
The race would be mixed because there's nothing in are film so bad that people from other countries would fine offisive.
Once again we think hertosexual would watch this film because there's nothing in are film to offend those viewers.
Explorers, Survival and maybe Mainstreams will be are target audience in this part of the field because what reseach we have done into target audience this sort of film attracts this range of audience.
YAKS, DINK, and MICE.
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